Marketing is probably the least favorite but most important part of being a photographer. You just want to make art but the reality is you have to sell it first. Let’s talk about the wonderful world of wedding photography business marketing.
VSCO is now reportedly profitable thanks in large part to the income generated from its 160,000 Pro subscriptions, an offering it launched last year.
VSCO, known for its mobile photography and camera apps for iOS and Android devices, wants to help connect its users and brands, becoming a sort of LinkedIn for photographers.
Image and video hosting website Photobucket is reportedly in talks with generative artificial intelligence companies to license its content for the purposes of training algorithms.
Canon is well aware of the requests to see third-party lenses that are equipped with autofocus, like those made by Sigma or Tamron, on its mirrorless RF mount, and while nothing is set in stone yet, the company is in active discussions to make it a reality.
Although Yelp is perhaps best known for its crowd-sourced reviews of restaurants, the website also allows its users to review a wide range of businesses -- including professional photographers.
An iOS app called Plandid allows people to book photographers in New York City for any occasion.
Instax already constitutes a majority of Fujifilm's imaging business revenue but the company plans to push emphasis on its instant film it even more. It wants to see sales increase to $1.04 billion, or 15% year-over-year growth, by fiscal year's end.
The president of Ricoh Japan, Kazuhiro Kimura, has resigned after an internal investigation found that he violated company's code of conduct by pressuring a woman to have an abortion.
While photographers hone their skills, brand their services, and optimize their marketing to be more successful, another factor can have as much of an impact as all of the above: their home base. A photographer’s location can also dictate the kind of clients and jobs a photographer can access.
DJI commands more than 70% of the global drone market, and even though its technology has regularly been far and away better than the competition, its ties to China have put it in hot water with United States government agencies.
Major United States chipmaker Western Digital (WD) is finalizing plans to "spin off its semiconductor memory business" and merge with Japanese company Kioxia Holdings Corporation.
Want to know the key to finding your ideal wedding photography clients? Be true to yourself. I know, it doesn’t seem like it can be that simple but it really is.
Creating your first contract as a wedding photographer? My first tip is to hire a law professional to review your contract. While over a decade of experience in the wedding industry allows me to give you some tips based on my experience, a wedding photography contract is a legal document between you and your clients that outlines expectations, responsibilities, and deliverables.
CNBC's Make It is a series focusing on younger people and personal finance. This week, the show featured a food photographer who has only been a full-time shooter since 2020.
Eastman Kodak will continue to manufacture film as long as there is demand for it, the company's executive chairman said on a conference call to shareholders this week.
It takes a lot of hard work to become a professional photographer. There are untold hours of toil to perfect the craft and lots of money spent to reach a pro level. So when you get there, how much should you be paid for a day's work?
A judge in Canada has ruled that a "thumbs up" emoji not only constitutes an agreement to a contract, but is no less binding than an actual signature.
Instax is no doubt a popular product line for Fujifilm, but the company has recently revealed that it is even more valuable than some might realize: it is one of the most important for its entire imaging division and accounts for a majority of sales.
Giggster, an online platform for renting studio space, has acquired Imaging Resource from the BeBop Corporation, PetaPixel has learned.
After being taken offline earlier this month, Imaging Resource is now suddenly back online as the chaos wrought by the organization's acquisition by the BeBop Corporation continues.
Multiple photographers and writers for Outdoor Photographer Magazine say they haven't been paid for their work since last year and the publication's new owner indicates that these contributors only have themselves to blame.
Saturation is a new production management platform designed specifically for film and photo professionals that can act as a hub for financial management and production planning for everything from simple photo shoots to television shows.
It's an excellent time to be a photographer and watch enthusiast. Less than a week after Leica announced a pair of new watches inspired by the new Leica M11 Monochrom camera, Swiss watchmaker Horage has announced the Lensman 2 Exposure, a timepiece that is a "mechanical cheat sheet to manual photography."
A wedding photographer from Kansas stands accused of "scamming" couples and robbing them of memories of their big day by faking a family emergency. She has, allegedly, done this multiple times.
Leica has announced the new Leica Watch ZM 1 and ZM 2, designs that it says were inspired by the M11 Monochrom that was launched earlier this month.
Wedding photography is arguably one of the most important parts of a wedding, of course (though I’m biased being a wedding photographer and all). But at the end of the day when the music stops, the cake is eaten, and the honeymoon begins, the photos are what helps our couples relive the magic of their wedding day. This is why it’s important that you know how to make a wedding photo album your clients will love.
Zenfolio has published its 2023 State of Photography Industry Report that seeks to answer questions about how photographers are doing and how the industry is evolving.
Kodak Alaris -- notably a different brand from the perhaps more well-known Eastman Kodak -- is to be sold by its owner, the UK’s Pension Protection Fund (PPF).
Before you start your photography business, there are a few essential things you need to have in place. Utilize this as a checklist to tell yourself that you’re ready to launch.