nikon

A Nikon camera with a large lens is positioned on a dark surface on the left side of the image. On the right, there is a person dressed in an elaborate historical costume with a pink and white dress and matching headpiece standing in a corridor with arches.

Nikon Z 28-400mm f/4-8 VR: The Best All-Purpose Lens I’ve Ever Used

When Nikon announced a new Nikon Z 28-400mm f/4-8 VR in March, I didn’t get very excited. After all, lenses that attempt to cover an extreme range of focal lengths (“all-in-one”) tend to suffer from distortion at their widest and longest and lose sharpness at the long end.

The Nikon logo, featuring stylized white text against a yellow background, is flanked by a pair of vivid, fiery orange wings on a black background.

A Phoenix Rising From the Ashes: How Nikon Found Its Way Back to Profit

Although Nikon was founded nearly 107 years ago and has been ubiquitous in the photography space for much of that time, the company is not far removed from financial troubles that threatened to reduce the company to ruin. Through shrewd decisions and great new Nikon Z cameras and lenses, Nikon has safely moved from the brink.

Nikon acquires RED

Nikon Bought RED for Just $85M

Earlier this year, Nikon revealed the bombshell that it had acquired US-based cinema company RED Cinema, thrusting itself into the video space that it had for so long been on the outside of, looking in. Now, based on its 2023-2024 financials, it has revealed just how much that cost: 13.167 billion yen, or $85 million.

Two men in the foreground smile and point at a camera, while in the background, an arrow points from the men to two women walking and talking.

The Very Least You Need to Be a Pro Portrait Photographer

We always want our YouTube videos to both educate and entertain but sometimes, we also want to push ourselves beyond standard reviews and try something different. For our latest photo challenge, we wanted to see just how minimal we could go with our gear and still be able to pull off professional-grade images.

Nikon acquires RED

Nikon Is Officially RED’s New Owner

Nikon announced on March 7 that it had entered an agreement to purchase RED. Now, Nikon's huge acquisition is officially complete, just in time for Nikon's NAB 2024 appearance.

Nikon is all-in on wildlife photography with the Nikkor Z system

Nikon Is All-In on Wildlife Photography, and I Love It

Nikon has long been a popular choice for amateur and professional wildlife photographers. Since the days of its film and digital SLR cameras, it has committed to engineering robust cameras with swift autofocus and making top-tier telephoto lenses. That same focus persists in the mirrorless age, perhaps even more.

Nikon acquires RED

A Seismic Shift: The Ramifications of Nikon’s RED Acquisition

Nikon's surprise acquisition of RED Digital Cinema this week represents a seismic shift in the cinema camera space. It also has far-reaching consequences not only for Nikon and RED but also for the rest of the digital camera industry, including Nikon's biggest competitors.