MKBHD Calls Humane AI Pin the ‘Worst Product’ He’s Ever Reviewed

Marques Brownlee Humane AI Pin review
Brownlee was less than impressed with the $700 Humane AI Pin.

YouTuber Marques Brownlee, AKA MKBHD, has released a scathing review of the highly-funded, much-hyped, camera-equipped wearable device called the Humane AI Pin.

Brownlee, who also goes by MKBHD, is a hugely influential technology reviewer with over 18 million subscribers on YouTube, and yesterday he posted his review for the much-hyped AI pin which he titled “The Worst Product I’ve Ever Reviewed… For Now.”

The 25-minute-long review is an in-depth look at the revolutionary device — the first part looks at what the product was designed to do, and the second part explores what it actually delivers in real life usage. Brownlee says the pin is “bad at almost everything it does basically all the time.”

Humane has raised over $230 million in funding to develop and launch the $699 AI Pin.

The Review Has Sparked Controversy

Some people online have taken exception to Brownlee’s review and video title, calling both “unethical” and saying that the review effectively destroys any chance Humane AI has to survive in the hyper-competitive world of consumer electronics.

“I find it distasteful, almost unethical, to say this when you have 18 million subscribers,” writes Daniel Vassallo on X (formerly Twitter).

“Hard to explain why, but with great reach comes great responsibility. Potentially killing someone else’s nascent project reeks of carelessness. First, do no harm.”

To which Brownlee replied: “We disagree on what my job is.”

Another X user, Stanley Ezinna, also questions whether Brownlee’s review was ethical.

“What’s the line between review and defamation,” he writes. “Marques Brownlee is massively influential, his reviews mean so much.”

Others drew comparisons with Brownlee’s review of the EV Fisker which he called “the worst car I’ve ever reviewed.”

However, many on X defended Brownlee. “It’s a genuinely terrible product,” writes a user called Stuart. “Doesn’t matter if it’s early tech. He praised it for build quality but that doesn’t matter if it’s a bad product. In the end, we need honest reviews.”

Brownlee Was Not the Only Reviewer Who Gave the AI Pin a Bad Rating

The Verge describes the AI Pin as an “interesting idea that is so thoroughly unfinished and so totally broken is so many unacceptable ways.”

The main complaints from reviewers are that the device simply doesn’t work. Robbed of a screen, the pin is mostly used via voice (it also has a laser projection system), and as anyone who has ever had a frustrating conversation with Siri or Alexa knows, they often don’t cooperate.

Writers bemoan that the Pin took too long to reply when asked to do something. The Pin has a camera with a Vision feature meaning the lens can analyze what is in front of it but the reviewers reported that most of the time the Pin didn’t respond or said the wrong answer.

Image credits: Header image by Marques Brownlee.