Chinese lens maker Thypoch, known for its Simera 28mm f/1.4 and 35mm f/1.4 lenses, has announced its second lens series: Eureka. The inaugural lens in the series is the Eureka 50mm f/2 prime lens for Leica M-mount cameras.
Leica Camera AG has announced the Leica D-Lux 8 compact digital camera, 21 years after the company released the very first D-Lux. Eight generations later, the D-Lux series remains popular for photographers looking for a sleek all-in-one camera. However, looking at the new D-Lux 8, it's not clear that all that much has changed.
Wandrd, the company behind photography-focused bags like the Prvke Lite and Transit Travel series, has announced two new backpacks, the Stratus and Nimbus, with the former being built specifically for photographers.
Valoi has updated its Advancer film digitization tool with a new model packed with numerous user-requested quality-of-life improvements.
There have been reports floating around the web saying that the Sigma 200-500mm f/2.8 APO EX DG telephoto zoom lens has been discontinued. These reports are false and highlight the hazards of concluding that a product has been discontinued based on store listings.
One of my favorite cameras of all time was the Panasonic GM5. With its interchangeable lenses and ultra-compact design, I could truly take it anywhere and still have full manual control. Compromises had to be made given such a small design, and the Micro Four Thirds format did limit potential image quality, but I had an EVF and a creative camera that was perfect for travel.
Panasonic announced the Lumix S9, the smallest and lightest full-frame camera in the company's S-series lineup. Available in four colors, the S9 takes a lot of what makes the S5II desirable and crams it into a much smaller body.
Designed to pair with the newly-announced Lumix S9, Panasonic announced the super-compact and lightweight S-series 26mm f/8. Despite fixed focal length and aperture, Panasonic assures it will deliver outstanding image quality and high resolution.
There's a new Canon PowerShot product, and it is undoubtedly not what photographers would expect. Canon has announced the PowerShot Golf Digital Laser Rangefinder.
Videography can quickly become an expensive endeavor, with all the cameras, lenses, mics, and other accessories people need. However, Portkeys aims to make the barrier to entry a bit less daunting with its new 7-inch entry-level monitor, which costs just $99.
Venus Optics has announced a pair of new Laowa cinema zoom lenses. The Laowa OOOM 14-60mm T2.9 MFT Cine and 20-85mm T4 S35 Cine lenses are available in Micro Four Thirds and PL mount, respectively, and promise high-end cine zoom performance at an affordable price.
A couple of Milwaukee-based brands are teaming up for a beer-themed, easy-to-use film camera. Retrospekt, known for refurbished vintage cameras often adorned with glorious visuals, is releasing a simple-use 35mm film camera with Pabst Blue Ribbon (PBR) graphics.
The Fujifilm XF 18-55mm f/2.8-4 R LM OIS was truly a legendary kit lens. It broke the stereotype of bare-bones kit lenses that came packaged with slow apertures and pedestrian optics. I say was because it now must make way for a new lens to take center stage. The new Fujifilm XF 16-50mm f/2.8-4.8 has very big shoes to fill indeed.
As Microsoft showed off its new Arm-based Surface Laptop Monday, just as much attention was paid to how it compares against its competition, namely, Apple's popular MacBook Air.
Pentax published a new teaser for its anticipated half-frame 35mm film camera, which it has been developing for two years. The short video ends with the number "17."
When Nikon announced a new Nikon Z 28-400mm f/4-8 VR in March, I didn’t get very excited. After all, lenses that attempt to cover an extreme range of focal lengths (“all-in-one”) tend to suffer from distortion at their widest and longest and lose sharpness at the long end.
The Hobolite Iris, the company's latest addition to its lineup of LED lighting equipment, is small enough to slide into a pocket yet versatile enough to deploy in a variety of ways. The main reason why is because it integrates into the broader Hobolite ecosystem, with particular compatibility with the existing Hobolite Micro light.
The Blackjet RX-4 Raiden might sound like the name of a sci-fi giant fighting robot, but it's in fact a beefy Thunderbolt 4 docking station that adds a whopping 17 ports to your desktop setup.
FilmNeverDie introduced the Nana, a compact and uncomplicated 35mm film point-and-shoot that is designed to mimic the ease of a disposable but in a reusable design.
PetaPixel editor-in-chief Jaron Schneider got his hands on the new M4-powered iPad Pro already, and is actively putting it through its paces for a comprehensive review. My iPad Pro arrived last night, and I opted for Apple's "Nano-texture" glass option. So far, it is much better than I expected.
Ricoh's GR III series cameras have been popular since their release in 2018, with Ricoh struggling to keep it in stock even last year -- five years after launch. The stock issues have not been solved so far this year either, exacerbated by the release of the new GR III HDF and GR IIIx HDF cameras.
While data storage, charging, and the cables accompanying these accessories aren't always the most exciting, they represent a crucial part of a photography suite of gear. The new AOHi MagFlash aims to become a necessity by combining speed, convenience, durability, and storage.
DJI announced the Zenmuse H30 series, a camera system for its Matrice drones that provides the ability to capture high-quality imagery during the day and at night and from farther away, which is ideal for first responders and wildlife conservationists.
Fujifilm has announced the GFX 100S II, its lightest and most affordable 100-megapixel camera (102 megapixels, to be precise). For photographers who only care about stills and prioritize image quality over all else, good luck finding a better camera than the new GFX 100S II.
Sigma updated its 24-70mm f/2.8 DG DN Art with a new body design, a new autofocus motor, and a reworked optical formula to make it lighter, smaller, faster, and sharper. That's the promise, anyway, but is it true?
Sigma announced the 24-70mm f/2.8 DG DN Art II which it says has undergone a "significant" evolution to enhance the optical performance, autofocus speed, and operability while also shrinking down its size compared to the original.
The first Fujifilm GFX 100S had my favorite form factor of any GFX camera due to its take-anywhere size. I loved the smaller body design of the latest GFX 100 II, and of course all the improvements to autofocus and film simulation modes as well as an emphasis on faster shooting and video. But it was only a matter of time before the latest improvements transferred over to the GFX 100S line and the wait is now over.
The Fujifilm X-T50 combines the classic camera styling of the wildly popular X100VI with the flexibility of an interchangeable lens X Series camera. It is designed for burgeoning photographers who prioritize style over top-of-the-line performance. However, make no mistake: the X-T50 is much more than a baby X-T5.
As hinted at earlier this year in Tokyo, Fujifilm is moving on from the 18-55mm f/2.8-4 lens -- which has achieved legendary status among kit lenses -- in favor of the new, sharper 16-50mm f/2.8-4.8 R LM WR. Fujifilm promises the new 16-50mm is better for its high-resolution cameras.
Since launching its medium-format GFX system in early 2017, Fujifilm has rapidly expanded the series regarding cameras and lenses. The new GFX 100S II is the seventh GFX camera and the fifth to sport a 102-megapixel CMOS image sensor. It will also launch as the most affordable of these five cameras.
