The Fujifilm XF 18-55mm f/2.8-4 R LM OIS was truly a legendary kit lens. It broke the stereotype of bare-bones kit lenses that came packaged with slow apertures and pedestrian optics. I say was because it now must make way for a new lens to take center stage. The new Fujifilm XF 16-50mm f/2.8-4.8 has very big shoes to fill indeed.
Following in the wake of Fujifilm's massive week of announcements, I've noticed a trend in the commentary online that basically boils down to this: "Why would I pay that much for an X-T5 lite?" These same people seem almost angry that the X-T50 appears to be selling well.
Leading up to mid-week, it felt like the industry was holding its breath -- and for good reason. Fujifilm and Sigma came out swinging with some major releases. So what's worth getting excited about? The PetaPixel Podcast team breaks it down.
Fujifilm has announced the GFX 100S II, its lightest and most affordable 100-megapixel camera (102 megapixels, to be precise). For photographers who only care about stills and prioritize image quality over all else, good luck finding a better camera than the new GFX 100S II.
Fujifilm is consistently updating its line of mirrorless cameras to make use of the latest film simulation modes and sensor technology. It is no surprise, then, that it has released a 40-megapixel version of its insanely popular X-T double-digit line to bring high resolution to an affordable platform: the X-T50.
The Fujifilm X-T50 combines the classic camera styling of the wildly popular X100VI with the flexibility of an interchangeable lens X Series camera. It is designed for burgeoning photographers who prioritize style over top-of-the-line performance. However, make no mistake: the X-T50 is much more than a baby X-T5.
As hinted at earlier this year in Tokyo, Fujifilm is moving on from the 18-55mm f/2.8-4 lens -- which has achieved legendary status among kit lenses -- in favor of the new, sharper 16-50mm f/2.8-4.8 R LM WR. Fujifilm promises the new 16-50mm is better for its high-resolution cameras.
Since launching its medium-format GFX system in early 2017, Fujifilm has rapidly expanded the series regarding cameras and lenses. The new GFX 100S II is the seventh GFX camera and the fifth to sport a 102-megapixel CMOS image sensor. It will also launch as the most affordable of these five cameras.
After adding a 500mm telephoto lens to its GFX lens roadmap last September, Fujifilm has finally fully revealed the longest Fujinon GF lens ever: The Fujifilm GF 500mm f/5.6 R LM OIS WR.
Fujifilm is joining the Content Authenticity Initiative and following the path already walked by Canon, Nikon, Leica, and Sony. It will bring C2PA support in some capacity to both its X and GFX cameras.
Getting a regular Fujifilm X100VI is challenging enough, with Fujifilm struggling to keep up with massive demand. However, acquiring the X100VI Limited Edition camera? That's next to impossible.
Fujifilm GFX owners can easily mount their medium-format mirrorless camera to any large-format 4x5 view camera with a Graflok back using Fotodiox's new 4x5 GFX Stretch Stitch Adapter.
Fujifilm, continuing its torrid pace of new product announcements, appears poised to announce new cameras and lenses next week in Sydney, Australia.
Fujifilm published its financial report from April 2023 to March 2024 and its professional imaging division saw a huge leap in revenue: it earned 172.1 billion yen (about $1.1 billion), which is up 20% year over year, thanks in no small part to the X100 series and the continued growth of Instax.
I've always been fascinated by the latest and greatest technology, and that obsession has carried over to photography ever since I picked up my first camera. However, as cameras have improved, I've begun prioritizing how a camera makes me feel rather than what the camera offers regarding specs and features. Given the most popular cameras these days, I'm not alone in seeking joy over performance.
It is highly unlikely that you have not heard of the Fujifilm X100VI. Similarly, you've probably seen some polarizing discourse around it. For some reason, it's seemingly only appropriate to love this camera or dunk on it. There is no in between.
Fujifilm launched its promised raffle that will allow photographers the ability to purchase a Limited Edition X100VI today, but perhaps more interesting is how many are available: 200.
The Conservation Alliance (TCA) announced that it will auction off a Fujifilm X100VI Limited Edition camera, provided by Fujifilm, in order to raise funds to protect and expand North America's wild and outdoor spaces.
As if getting your hands on a Fujifilm X100VI wasn't hard enough, this past week was even more challenging for those who tried to nab one of just 300 available Limited Edition cameras.
Fujifilm says that is actively investigating all of the orders placed during the sale of the Limited Edition X100VI last week and any found to be "suspicious" will be canceled.
Two longtime stalwarts of the film photography industry, Fujifilm and Eastman Kodak, are poised to battle it out in the courts as Fujifilm Corporation filed a patent infringement lawsuit against Eastman Kodak Company in the United States District Court for the District of New Jersey.
Today, Fujifilm USA began selling its small allotment of Limited Edition X100VI cameras on its website and, despite major hiccups due to a surge in traffic, they sold out in minutes. It did not take long for several of those confirmed pre-orders to show up on eBay.
Fujifilm USA began offering its small allotment of limited edition X100VI cameras today and its website almost immediately buckled under the weight of the traffic surge. At the time of publication, the store remains inaccessible to many.
Fujifilm's X100VI is already difficult to obtain, but getting access to the special limited-edition X100VI will be even harder: the company only plans to make 300 available in the United States on a first come, first serve basis.
Fujifilm announced the Mini 99 Instant camera which it says maintains the classic Instax aesthetic while incorporating new features that allow photographers to control color, brightness, and focus.
Fujifilm has been at the forefront of sensor stabilization systems and the one found in the new X100VI is particularly impressive given the size constraints.
It's evident that the Fujifilm X100VI is a popular camera and will be challenging to find in-stock for a while. However, the limited-edition version, restricted to just 1,934 units worldwide to mark Fujifilm's founding 90 years ago in 1934, takes that exclusivity up a notch and one person is listing a confirmed order for the special camera on eBay for a shocking $18,000.
The new X100VI has far exceeded Fujifilm's predictions, and it expects backorders to persist for at least a "few months" as the company has confirmed its production capacity is capped at 15,000 units per month.
This past week, the PetaPixel team came across an opinion on a photography blog that we didn't think was fair. In short, it argued that all "small sensor cameras suck," which is just not true.
Last week was a big one for some of the biggest names in the camera industry including Fujifilm, Sigma, and Panasonic. Tons of announcements hit thanks to the CP+ camera exhibition in Japan that we needed a whole episode to talk about them all!